Juventus and Balocco Extend Partnership Until 2028

Juventus and Balocco have renewed their partnership for three more seasons, running through 2027-28. The confectionery brand will now sponsor Juventus Men, Women, and Next Gen teams, with its logo featured on training kits, match jerseys, and stadium LEDs. The collaboration, active since 2010, strengthens shared values of inclusion, youth development, and sporting growth.

For the 2025-26 season and beyond, Juventus and Balocco have strengthened their long-standing partnership, extending an alliance that began in 2010 and will now run until 2028. The renewed agreement covers three seasons, 2025-26, 2026-27 and 2027-28 and for the first time, it will also include Juventus Women and Juventus Next Gen, marking an important expansion. Balocco, the Piedmontese confectionery brand, will feature its logo on the men’s first-team training kit, as well as on the jerseys and pre-match jackets of the women’s and Next Gen teams.

The partnership will also bring visibility across multiple platforms, including LED boards during Serie A Women’s and Serie C matches, pre and post-match interview backdrops, digital campaigns, and initiatives with Junior Members. Juventus General Manager Damien Comolli highlighted that the renewal represents mutual loyalty and pride, especially with the inclusion of women’s and youth football, reflecting the club’s growth.

Gianfranco Bessone of Balocco emphasized the company’s belief in sport as a tool for education, inclusion and social impact, noting the value of engaging younger generations and supporting women’s football. From 2010 until today, Juventus and Balocco have shared milestones and successes, and this extension promises new opportunities and challenges to be faced together.